Few countries can rival Bulgaria's scenic splendour and diverse nature. The landscape changes every few kilometers to reveal alpine mountains, rivers with spectacular canyons, vast meadows and forests, coastal wetlands and sand beaches. Bulgaria's geographic position in the south-eastern corner of the Balkan peninsular and the wide range of habitats ensure outstanding wildlife diversity and the country is becoming an increasingly popular destination for wildlife enthusiasts, photographers and film makers.

The cultural heritage and traditions of the country are also exiting to discover. Magnificent architecture from the 18th and 19th centuries can be seen in many towns and villages. Ancient icons, breath-taking murals and superb woodcarvings preserved in monasteries and churches, form just a part of the religious, historic and cultural wealth tourists may discover on their journey in Bulgaria. The national folklore is still thriving in smaller villages, in staged performances by world-famous song and dance troupes and in Pre-Christian rituals.

The central plains of the country are home to the famous Rose Valley, which produces high quality rose attar, much coveted by global markets. A substantial part of the traditions is the tasty Bulgarian cuisine and the good local wines.

The country's unspoiled nature is its greatest asset. Bulgaria's flora and fauna are amazingly diverse. The higher plants number about 3500 species and include more than 400 Bulgarian and Balkan endemics and nearly 70 species of orchids. Bulgaria boasts the richest dragonfly and butterfly fauna in Europe. With the presence of about 410 bird species recorded, Bulgaria has indeed something to offer birders during all seasons. The country's most valuable natural features are preserved in three national parks, twelve nature parks and numerous wildlife and nature refuges.